|
 Yahoo
finally drops Google results and launches its own algorithm.
Lets look at some tips for successful optimisation.
HTML Titles:
Contains less than 80 characters.
Provides reason to click.
Uses important keywords and phrases unique to the individual page.
Uniquely describes what the page is about.
Consistent with page Description and web page Body.
Does not unnecessarily repeat your Company Name at the beginning of each Title
Tag.
The first few keywords of your Title tag are given the heaviest weight by the
search engine, so it is important not to dedicate these first few words to
your Company Name if your name is not what customers are searching for the
most.
Your Company Name is moved to the end of your Title tag.
META Keywords:
Contains less than 15 keyword phrases each separated by commas.
Uses important keywords and phrases unique to the individual page.
Combines important online action words with your product/service keywords such
as, "buy", "shop", "find" and/or "purchase".
Use WordTracker.com to
research what action words are used by searchers of your keywords.
Minimal repetition of individual words.
Consistent with Title tag and web page Body content.
META Descriptions:
Contains less than 225 characters.
Provides reason to click.
Combines important online action words with your product/service keywords.
Uses important keywords and phrases.
Uniquely describes the page.
Consistent with Title and web page Body content.
Contact us now for a free Yahoo Slurp
review. |
